Can youth sports build character? Research suggests that the answer to this question leads to 2 further questions: (1) can youth sport coaches be effectively prepared to become character educators, and (2) can character education take place in today's competitive youth sport environment? (Bredemeier & Shields, 2006; Power, 2015; Power & Sheehan, 2014). In this study, coaches from 10 boys and girls basketball teams were randomly selected to participate in a 3-hour clinic focused on character education and lead weekly discussions with their players on moral decision making. Coaches and players in both control and experimental conditions were administered pre- and post-tests assessing the moral environment of their team, the coach's moral attitudes and behavior, and the athlete's personal moral reasoning and behavior. In all, 19 coaches and 341 players were assessed. Results indicated that trained coaches established a more positive moral environment than coaches in the control condition, who had a limited impact on player moral development outcomes.