This article describes the development and implementation of a program at the Jewish Museum in Vienna, "Einfach so? So Einfach" (It's that easy? Yes!), in which students are asked to photograph works that interest them, either because they like the works or because they do not. The works selected by the students make up the discussion points for the subsequent part of the program, in which the educator engages students in topics of anti-Semitism, European history, and historical perspective. Unlike the traditional tour for school groups, the program allows students to be the arbiters of what is a central and important object for discussion, shifting the valuation of objects to a visitor-oriented action. [A bibliography is included.]