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ERIC Number: EJ1148039
Record Type: Journal
Publication Date: 2017-Aug
Pages: 12
Abstractor: As Provided
ISSN: ISSN-0273-4753
The Employers' View of "Work-Ready" Graduates: A Study of Advertisements for Marketing Jobs in Australia
McArthur, Ellen; Kubacki, Krzysztof; Pang, Bo; Alcaraz, Celeste
Journal of Marketing Education, v39 n2 p82-93 Aug 2017
This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two periods 6 months apart, from the dominant job finding website in Australia, These data offer detailed primary records authored by employers, and set the research apart from most studies, which rely on generic variables imposed by academics, despite the mooted gap between academia and the business sector. The most demanded attributes included motivation, time management, communication skills, and digital marketing experience. This raises questions about the purpose of a degree, and whether marketing curricula are fit for purpose. The article explores these findings and other preconditions for being "work-ready," and the study contributes to the underdeveloped employability research from Australia.
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Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A