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ERIC Number: EJ1148037
Record Type: Journal
Publication Date: 2017-Aug
Pages: 15
Abstractor: As Provided
ISSN: ISSN-0273-4753
Revisiting the Relationship between Marketing Education and Marketing Career Success
Bacon, Donald R.
Journal of Marketing Education, v39 n2 p109-123 Aug 2017
In a replication of a classic article by Hunt, Chonko, and Wood, regression analysis was conducted using data from a sample of 864 marketing professionals. In contrast to Hunt, Chonko, and Wood, an undergraduate degree in marketing was positively related to income in marketing jobs, but surprisingly, respondents with some nonmarketing majors earned about the same as marketing majors in marketing jobs. Satisfaction with a marketing career was not significantly related to academic major. The income regression model explained 30% of the variance in marketing income, which is an improvement over the earlier study, but also indicates that most of the variance in marketing success is not explained by education. Implications are discussed.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A