Peer reviewedERIC Number: EJ114781
Record Type: CIJE
Publication Date: 1974
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Images of the Retailing Environment: An Example of the Use of the Repertory Grid Methodology
Hudson, Ray
Environment and Behavior, 6, 4, 470-494, Dec 74
A necessary condition for studying cognitive images of environments is an appropriate method to define and measure these. Using a sample of students in Bristol, the Repertory Grid method was used to measure images of the retailing environment. The empirical results are discussed and possible future research is outlined. (BT)
Descriptors: Cognitive Development, Economics, Environment, Imagery, Measurement, Models, Perception, Research, Retailing, Simulation
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