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ERIC Number: EJ114781
Record Type: CIJE
Publication Date: 1974
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Images of the Retailing Environment: An Example of the Use of the Repertory Grid Methodology
Hudson, Ray
Environment and Behavior, 6, 4, 470-494, Dec 74
A necessary condition for studying cognitive images of environments is an appropriate method to define and measure these. Using a sample of students in Bristol, the Repertory Grid method was used to measure images of the retailing environment. The empirical results are discussed and possible future research is outlined. (BT)
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