This paper describes efforts by the author to engage and motivate students in undergraduate research by giving them a large audience and engaging the media in disseminating their work. I provide an introduction to public relations from the point of view of a mathematics professor, and describe some lessons I have learned in my own attempts to engage newsprint, radio, and television sources in stories about undergraduate research in mathematics. After describing some partially successful early attempts, the paper discusses a recent event in which undergraduate research in mathematics became, briefly, a "hot news item" in Central Washington. The paper concludes with some thoughts about the benefits of this type of work to our students and our profession.