Little information exists regarding intention behind the design and development of Extension outreach and educational exhibits. An evaluation of response to the exhibit "A Salamander Tale" indicates that the methods used to develop the exhibit resulted in an effective way to present information to an adult audience. Survey questions were based on research literature on attitudinal learning, especially literature discussing cognitive, affective, and behavioral learning components. Of 409 survey respondents, 69% or more reported positive changes in attitude about eastern hellbender salamanders and their habitats. Perhaps most important to hellbender conservation efforts, 73% of survey respondents claimed they would change their behavior and 70% claimed they would tell others what they learned from the exhibit.