This article describes the various aspects of developing a new EdD model at a large, urban university, the University of Southern California. The authors were all centrally involved in the change process and the conceptualization and implementation of the restructured program. The article summarizes the decade-long experiences and lessons learned during that time. It includes a description of the initial problems faced by the School, the change process and the design elements that went in to it, and the strategies that have helped sustain the model over time. Because the change process is dynamic and changing, rather than static, next steps are also described. Finally, program outcomes are discussed.