College life is an exciting time for thousands of emerging adults on campuses across the nation. It is also an opportunity for students to engage in behaviors that can impede personal health. Numerous studies link personal health and wellness to academic achievement.1-3 The core mission of most institutions of higher education (IHEs) is academic success. Health promotion supports this mission by creating healthy learning environments. Due to structural and financial constraints operating at different levels within university systems, health promotion efforts typically focus on quantity and less on quality.4,5 As IHEs come under increased scrutiny in terms of student retention and operating within shrinking budgets, outcome-based funding may soon direct health promotion programming. This leads to the critical need for health promotion on campuses to understand best practices. To aid IHEs, several initiatives have been launched by the American College Health Association (ACHA). This article describes the efforts of one IHE to plan, implement and evaluate campus health promotion activities.