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ERIC Number: EJ1144934
Record Type: Journal
Publication Date: 2012
Pages: 11
Abstractor: As Provided
ISSN: EISSN-1936-346X
Problem-Based Learning, Scaffolding, and Coaching: Improving Student Outcomes through Structured Group Time
Murray, Lynn M.
Journal of Learning in Higher Education, v8 n1 p25-35 Spr 2012
Live-client projects are increasingly used in marketing coursework. However, students, instructors, and clients are often disappointed by the results. This paper reports an approach drawn from the problem-based learning, scaffolding, and team formation and coaching literatures that uses favor of a series of workshops designed to guide students in developing marketing plans for their non-profit client. The workshops produced marketing plans that were more actionable than those developed in an experiential learning environment without scaffolding or those completed outside of class. An example of the scaffolding technique is provided.
JW Press. P.O. Box 49, Martin, TN 38237. Tel: 731-587-4010; Fax: 731-588-0701; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A