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ERIC Number: EJ1144731
Record Type: Journal
Publication Date: 2013
Pages: 30
Abstractor: As Provided
Reference Count: 42
ISBN: N/A
ISSN: ISSN-1051-144X
Pedagogic Design Guidelines for Multimedia Materials: A Call for Collaboration between Practitioners and Researchers
Koumi, Jack
Journal of Visual Literacy, v32 n2 p85-114 2013
This paper argues that pedagogic efficacy of multimedia packages (interactive multimedia presentations) cannot be achieved by experimental research in the absence of a detailed pedagogical screenwriting framework. Following a summary of relevant literature, such a framework is offered, consisting of micro-level design guidelines. The guidelines are grounded in the author's experience of producing multimedia packages at the UK Open University. They concentrate on achieving synergy between images, narration and key-word text. Their utility for practitioners is contrasted against typically rudimentary "design principles" whose support is derived from experimental research of low ecological validity. Nevertheless, future research to further refine the guidelines is recommended so as to develop them into practicable design principles. Some of the guidelines promise an improvement in addressing cognitive load beyond that offered by Cognitive Load Theory.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom