A Marketing Technique for Student Recruiting.

Bassin, William M.

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Peer reviewed

ERIC Number: EJ114464

Record Type: Journal

Publication Date: 1975

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A Marketing Technique for Student Recruiting

Bassin, William M.

Research in Higher Education, 3, 1, 51-65, 75

This article outlines a technique for analyzing segments of a college's market for students. Careful scrutiny of the segments in which the college has a limited appeal (programs for high-ability male students, or tuition schedules based on parental income) may suggest strategies for improving the college's performance in those segments. (Editor/PG)

Descriptors: College Applicants, Educational Research, Financial Policy, Higher Education, Marketing, Program Development, Recruitment, Student Costs, Student Interests

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