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ERIC Number: EJ1144581
Record Type: Journal
Publication Date: 2017-Jun
Pages: 6
Abstractor: As Provided
ISSN: ISSN-2158-0979
Enhancing Cross Cultural Communication in the Marketing Classroom: A Case Approach
Budden, Michael C.; Budden, Connie B.; Lopez, TarĂ¡ Burnthorne
Journal of International Education Research, v13 n1 p45-50 Jun 2017
The importance of effective communication skills in the workplace is widely documented and recognized as a success factor in many fields of endeavor. As the workplace becomes more diverse and more global in nature, the ability to communicate across cultures is gaining in importance. A class exercise in which Panamanian educators and US students cross-interviewed each other is discussed with regard to its perceived impact on the communication process and on its ability to enlighten students on shopping behaviors of persons from another culture.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education; Elementary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Panama; Louisiana
Grant or Contract Numbers: N/A