ERIC Number: EJ1144575
Record Type: Journal
Publication Date: 2017-Jun
Abstractor: As Provided
Professional Communication as Phatic: From Classical "Eunoia" to Personal Artificial Intelligence
Porter, James E.
Business and Professional Communication Quarterly, v80 n2 p174-193 Jun 2017
"Phatic" refers to the rhetorical function of creating effective communication channels, keeping them open, and establishing ongoing and fruitful relationships, all of which are vital in the age of digital rhetoric, social media, and global intercultural exchange. In this realm, the professional communicator functions less as an "originator" of new information and more as a space "designer", a "facilitator" of others' online interactions, a "curator" of user-generated content, and a communication leader. The phatic function--especially relevant to online interactions such as virtual teamwork, intercultural communication, and user help forums--deserves significant attention as a primary purpose for professional communication.
Descriptors: Artificial Intelligence, Business Communication, Communication Skills, Communication Strategies, Intercultural Communication, Social Media, Virtual Classrooms, Linguistics, Rhetoric, Cultural Differences, Teamwork, Technical Support, Business Administration Education, Computer Mediated Communication, Interpersonal Communication
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
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