ERIC Number: EJ1144561
Record Type: Journal
Publication Date: 2017-Jun
Abstractor: As Provided
Reference Count: 32
Tackling the Survey: A Learning-by-Induction Design
Witte, Anne E.
Business and Professional Communication Quarterly, v80 n2 p154-173 Jun 2017
Free online survey tools provide a practical learning-by-induction platform for business communication instructors interested in trying out an advanced multidisciplinary survey activity coupled with an innovative teaching design. More than just building skills in marketing, survey projects marshal a wider set of thinking and doing activities that build student competency in the interrelated disciplines of communication, consumer analysis, and research. The design and sequence of a survey-learning module are outlined as well as expected learning outcomes, assessment considerations, and suggestions for exploring the interdisciplinary opportunities that surveys afford.
Descriptors: Online Surveys, Business Communication, Interdisciplinary Approach, Marketing, Communication Skills, Research Methodology, Methods Courses, Learning Activities, Teaching Methods, Business Administration Education, Research Skills, Curriculum Design
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Publication Type: Journal Articles; Reports - Descriptive; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A