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ERIC Number: EJ1144521
Record Type: Journal
Publication Date: 2017
Pages: 5
Abstractor: As Provided
ISSN: ISSN-1052-8008
Classroom Ready Teaching Moments
Whalen, D. Joel; Coker, Kesha K.
Marketing Education Review, v27 n2 p119-123 2017
This article features thumbnail descriptions of 26 "Teaching Moments" presented at the Society for Marketing Advances 2016 Annual Conference. A wide variety of marketing education interventions are presented, from games that teach marketing fundamentals and enhance faculty effectiveness when counseling students, to visualizing data, and improving complex projects. Some "Teaching Moments" are lecture-enhancers that take less than a minute; others are class projects that span an academic year. All spark student learning. Classroom collateral used to apply teaching innovations are available for download at the Society for Marketing Advances and DePaul Center for Sales Leadership's web pages.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A