ERIC Number: EJ1144502
Record Type: Journal
Publication Date: 2017
Abstractor: As Provided
Reference Count: 13
The BuzzFeed Marketing Challenge: An Integrative Social Media Experience
Cowley, Scott W.
Marketing Education Review, v27 n2 p109-114 2017
This article presents the BuzzFeed Marketing Challenge, which helps students gain integrative real-world marketing experience by selecting a target market, then creating, publishing, and promoting an article for the target market on entertainment publisher BuzzFeed.com. The challenge is for students to effectively use marketing strategy and consumer behavior principles to generate 1,000 article views in one week. The project provides each student with a personal case study that incorporates new product development, social media, analytics, and campaign management. The BuzzFeed Marketing Challenge is highly adaptable with undergraduate marketing and online MBA students reporting a breadth of positive learning outcomes.
Descriptors: Social Media, Marketing, Business Administration Education, Experiential Learning, Student Projects, Consumer Economics, Undergraduate Students, Barriers, Teaching Methods, Web 2.0 Technologies, Electronic Publishing, Mass Media Use, Instructional Effectiveness, Business Skills
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A