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ERIC Number: EJ1144497
Record Type: Journal
Publication Date: 2017
Pages: 7
Abstractor: As Provided
Reference Count: 19
ISBN: N/A
ISSN: ISSN-1052-8008
Business News as a Source of Information Literacy in Marketing
Fowler, Kendra; Bridges, Eileen
Marketing Education Review, v27 n2 p97-103 2017
Among the proficiencies that marketing students should acquire, information literacy, the ability to gather and apply pertinent information to aid in decision making, is commonly overlooked. In this article, information literacy is explored along four complementary dimensions: instrumental, conceptual, reflective, and symbolic. Furthermore, the importance of information literacy is discussed, and two author-tested class exercises (blogging and live case studies) are presented. The goal is to encourage marketing educators to include business news as an active part of course designs and, thereby, to enhance student knowledge of current business events as well as understanding of their implications in decision making.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A