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ERIC Number: EJ114387
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Technical/Reference Books--Potential Often Underestimated. Books of This Type Lend Themselves to What Can Be Described As Unique Styles of Merchandising
Turk, John W.
College Store Journal, 42, 3, 135-138, Apr/May 75
Technical/reference books must be sold by the college store for it to continue as an educational resource center. A professional retailing approach to technical/reference books will increase sales and contribute to profits. (Author/PG)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A