Profit Opportunities For You With Mass Market Paperbacks. Invest More of Your Efforts in Mass Market Paperbacks--They Are The Right Product At The Right Time.

Marshall, William K.

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ERIC Number: EJ114384

Record Type: CIJE

Publication Date: 1975

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Profit Opportunities For You With Mass Market Paperbacks. Invest More of Your Efforts in Mass Market Paperbacks--They Are The Right Product At The Right Time

Marshall, William K.

College Store Journal, 42, 3, 103-105, Apr/May 75

Identifies reasons for increasing the size of a college store's mass market paperback display and inventory; and identifies some selling and promotional tips to increase the return on this investment in capital and space. (Author/PG)

Descriptors: College Stores, Facility Improvement, Higher Education, Managerial Occupations, Merchandising, Paperback Books, Textbooks

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