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ERIC Number: EJ114384
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Profit Opportunities For You With Mass Market Paperbacks. Invest More of Your Efforts in Mass Market Paperbacks--They Are The Right Product At The Right Time
Marshall, William K.
College Store Journal, 42, 3, 103-105, Apr/May 75
Identifies reasons for increasing the size of a college store's mass market paperback display and inventory; and identifies some selling and promotional tips to increase the return on this investment in capital and space. (Author/PG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A