The Whys and Hows of Paperbacks--Mass Market Variety. One of the Biggest Factors is Being in the Right Place at the Right Time.

Steinberg, Gloria

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ERIC Number: EJ114383

Record Type: CIJE

Publication Date: 1975

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The Whys and Hows of Paperbacks--Mass Market Variety. One of the Biggest Factors is Being in the Right Place at the Right Time

Steinberg, Gloria

College Store Journal, 42, 3, 100-102, Apr/May 75

Defines the services a publisher or distributor may offer a college store in paperback operations (assistance with orders, inventories, returns, displays and promotional material). (PG)

Descriptors: Books, College Stores, Facility Improvement, Higher Education, Managerial Occupations, Merchandising, Paperback Books, Publishing Industry, Textbooks

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