Over the past decade Finnish education has been praised worldwide for its students' "amazing" results in the OECD PISA studies. Thousands of pedagogical tourists--including policy-makers, researchers and educators--have visited the country to find out about the reasons behind the success and to borrow, often uncritically and un-reflexively, Finnish practices that can help them to become "good performers" too. This has resulted in what we call "folk" comparative discourses on Finland. China is no exception to the rule. In this article we examine a range of books about Finnish education published in the Middle Kingdom (China) for a general rather than narrowly specialist readership. We are interested in how these volumes construct certain images and myths about it and what these tell us about how the authors view Chinese education but also current societal discussions about it. Our approach is based on critical and reflexive interculturality.