ERIC Number: EJ1143338
Record Type: Journal
Publication Date: 2014
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1936-346X
EISSN: N/A
A Test of Learning Concepts: Teaching Business Integration to the Freshman Business Student Learner via Podcasting
Muller, Richard; Wergin, Rand
Journal of Learning in Higher Education, v10 n1 p45-51 Spr 2014
The research in this paper is designed to discover if the use of supplemental instruction through the use of podcasts enhance learning for students in a business school environment. Specifically, previous experience in an entry level Survey of Business class suggested that topics regarding the integration of the business disciplines have been difficult for the freshman and sophomore learner. A review of the literature shows that research does not address this specific problem, nor propose any solutions. Thus, a series of podcasts were developed for the purpose of emphasizing the integrative nature of the business disciplines. These podcasts were provided to one section of Survey of Business students, while a similar section acted as control, and did not have access to the podcasts. However, the concept of integration was taught in both sections. An assessment of one multiple choice question on each of three interim exams, and an essay question on the final exam was used to reveal whether the supplemental delivery of content via podcasting influenced student learning. Results from this research indicated a correlation between student success and use of podcasts.
Descriptors: College Freshmen, Correlation, Business Administration Education, Introductory Courses, Teaching Methods, Multiple Choice Tests, Essays, Academic Achievement, Audiovisual Instruction, Handheld Devices
JW Press. P.O. Box 49, Martin, TN 38237. Tel: 731-587-4010; Fax: 731-588-0701; Web site: http://JWPress.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A