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ERIC Number: EJ1143296
Record Type: Journal
Publication Date: 2017
Pages: 15
Abstractor: As Provided
ISSN: ISSN-1740-2875
Importance of Intelligence for Strategic Scenario Building: The Information Section Role in Research and Development
Minamizaki, Noriko
International Journal of Learning and Change, v9 n1 p75-89 2017
Product development of Japanese companies has changed greatly from the post-war revival period, when it was promoted mainly to provide low-cost, high-quality products. In recent years, it has become necessary to develop products and services that correspond to social issues. Research and development has shifted from a technological basis to a perspective based on societal trends for developing next-generation products. According to Kubo (2011) and Asai (2013), scenario planning is an effective method for considering the future environment in R&D. Furthermore, the functions and roles of the information section, because of the contributions of information services, have changed along with the use of the R&D situation. Based on findings from questionnaires and interviews of Japanese companies, this paper presents a discussion of the importance of information collection and intelligence generation for scenario planning along with the role of an information section in the area of research and development.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Japan
Grant or Contract Numbers: N/A