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ERIC Number: EJ1143246
Record Type: Journal
Publication Date: 2014
Pages: 4
Abstractor: As Provided
ISSN: EISSN-1936-346X
Application of the Shortened Version of the SOCO Scale in a Personal Selling Class
Totten, Jeff W.
Journal of Learning in Higher Education, v10 n2 p25-30 Fall 2014
The original SOCO Scale was reduced to 10 items by Thomas, Soutar, and Ryan (2001). The author conducted a pretest and a posttest in his Personal Selling class during the Fall 2009 semester. Significant differences by gender, student sales experience and family member in the sales field were identified. The author once again pretested the shortened scale in his Spring 2010 Personal Selling class; however, spousal health problems derailed the planned posttest. Significant differences by gender and student sales experience were found. Paired t-test findings and comparison of the two data sets data are also addressed in this paper.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A