In this study, the author makes the connection between school and district provided information and families' use of this information. Prior studies have found that over half of families eligible for school choice have information to make their decision. However, little is known about if and how families actually use formally provided information. Drawing from observation and in-depth interviews to construct families' information use approaches, the study revealed that approaches families take in engaging information range along a spectrum from what can be characterized as shallow to deep engagement. Their engagement ultimately influences the number, type, and quality of schools to which families apply. As choice proliferates in urban districts and continues to put the least resourced families at increasing disadvantage, the implications of this study can support policymakers and educators in providing more robust information sources and practices to increase potential families' deep engagement.