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ERIC Number: EJ1142531
Record Type: Journal
Publication Date: 2017-Jun
Pages: 23
Abstractor: As Provided
ISSN: ISSN-0889-9401
On the Social Validity of Behavior-Analytic Communication: A Call for Research and Description of One Method
Critchfield, Thomas S.; Becirevic, Amel; Reed, Derek D.
Analysis of Verbal Behavior, v33 n1 p1-23 Jun 2017
It has often been suggested that nonexperts find the communication of behavior analysts to be viscerally off-putting. We argue that this concern should be the focus of systematic research rather than mere discussion, and describe five studies that illustrate how publicly available lists of word-emotion ratings can be used to estimate the responses of general-audience listeners. Our results provide support for the hypothesis that some of the ways in which behavior analysts tend to discuss their discipline can be unpleasant, but also illustrate inter- and intraindividual variations in pleasantness. Although our methods are atypical for behavior-analytic research, they are appropriate to the topic and sufficient to suggest many directions for additional research through which a field that considers itself sophisticated in matters of verbal behavior might shed light on its own disciplinary communication challenges.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A