The purpose of this study was to examine the way in which college students perceive binge drinking on college campuses in order to better understand the impetus behind this undesirable behavior. A survey administered on-line prompted undergraduate students to identify whether or not they perceived binge drinking to be a problem on college campuses, along with requesting an explanation for their response. Upon analysis of the qualitative data, five major categories of defining the behavior as problematic or not emerged: social norms, peer pressure, impact on academics, impact on health and impact on decision-making abilities. Many responses also provide examples of modeling and moral disengagement, both constructs of Bandura's Social Learning Theory, in the conceptualization and resulting behaviors of binge drinking reported by participants.