Purpose/Objectives: This study evaluated a behavioral economic strategy which paired a fresh cold fruit and cold vegetable to increase consumption of vegetables among elementary school children. Methods: The 14-day study was conducted in 12 public elementary schools in a suburban school district, which follows the offer model allowing students to select either a fruit or vegetable. The percent of students who consumed the target vegetable was measured and compared between 6 experimental and 6 control schools using a logistic regression framework. Odds ratio tests were used to determine how much more likely a student at an experimental school was to consume the cold vegetable in comparison to a student at a control school. Results: For all visits, the ratio was significantly larger than one. The probability of consuming the cold vegetable was 1.4 to 2.9 times greater at the experimental schools. Applications to Child Nutrition Professionals: When a fresh cold fruit was paired with a cold vegetable as one unit, students in elementary schools significantly increased their consumption of vegetables. Strategies for encouraging students to take healthy options is an effective first step in increasing consumption of these items.