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ERIC Number: EJ1141745
Record Type: Journal
Publication Date: 2017-Jun
Pages: 15
Abstractor: As Provided
ISSN: ISSN-1077-6958
Take a Break: Examining College Students' Media Multitasking Activities and Motivations during Study- or Work-Related Tasks
Kononova, Anastasia G.; Yuan, Shupei
Journalism and Mass Communication Educator, v72 n2 p183-197 Jun 2017
A survey (N = 524) examined how frequently college students engage in multitasking with social media, texting/instant messaging (IM), and music while studying/working and what motivates them to multitask with each medium. Four out of five participants multitasked with Facebook and texting/IM, and two out of three multitasked with music. Habit was the strongest motivation for multitasking that positively predicted multitasking frequency. Overall, multitasking with Facebook, texting/IM, and music differed by motivations. Multitasking with music was associated with entertainment and efficiency needs, while multitasking with Facebook/texting/IM was related to satisfying socialization, passing time, and escaping needs.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A