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ERIC Number: EJ1141734
Record Type: Journal
Publication Date: 2017-Jun
Pages: 14
Abstractor: As Provided
ISSN: ISSN-1077-6958
More than Just a Lack of Uniformity: Exploring the Evolution of Public Relations Master's Programs
Briones, Rowena L.; Shen, Hongmei; Parrish, Candace; Toth, Elizabeth L.; Russell, Maria
Journalism and Mass Communication Educator, v72 n2 p154-167 Jun 2017
Public relations is well known for its adaptability through continual change, and as a result, public relations master's programs have been re-conceptualized to remain rigorous and competitive. To further assess both the state and changes of these programs, 20 in-depth interviews were conducted with administrators of public relations master's programs. Findings highlighted that although many programs have evolved their curricula to meet industry demands toward a more interdisciplinary identity, there are still programs that still model recommendations from the Commission on Public Relations Education (CPRE). These findings could be used to better ground the discipline by ensuring a stronger cohesiveness within public relations master's education.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A