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ERIC Number: EJ114162
Record Type: Journal
Publication Date: 1974
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Towards Better Strategic Management
Irwin, Patrick H.
Long Range Planning, 7, 6, 64-67, Dec 74
Strategic management is concerned with determining the long-term goals of an enterprise and deciding on the most appropriate course of action to achieve them. Strategic planning can revive the entrepreneurial characteristics of a business whose survival otherwise could be threatened. (Author/WM)
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