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ERIC Number: EJ1141295
Record Type: Journal
Publication Date: 2017
Pages: 18
Abstractor: As Provided
ISSN: EISSN-1175-2882
A Model to Operate an On-Campus Retail Store for Workplace Experiential Learning
Truman, Kiru; Mason, Roger B.; Venter, Petrus
Asia-Pacific Journal of Cooperative Education, v18 n1 p43-57 2017
Many retailers argue that university students do not have the practical experience and skills required in the workplace when graduating. This paper reports on research undertaken to address this issue and to identify a model to guide development and implementation of a retail store, on a university campus, to be used for work-integrated learning. A literature review was undertaken before a qualitative survey was conducted with 22 respondents, including retail lecturers, retail chain staff and other learning and retail experts. Data collection was via questionnaires, administered during semi-structured interviews. Lecturers provided details on activities and assessments used for practical assignments. Peer feedback via focus groups critiqued the findings once analysis was complete, increasing the trustworthiness of findings. A model was proposed that best suited the needs of retailers, learners and the university. Suggestions for further research are provided.
New Zealand Association for Cooperative Education. University of Waikato, Private Bag 3105, Hamilton 3240, New Zealand. Tel: +64-7-838-4892; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa
Grant or Contract Numbers: N/A