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ERIC Number: EJ1141231
Record Type: Journal
Publication Date: 2017-Jun
Pages: 21
Abstractor: As Provided
ISSN: ISSN-1098-2140
Using Zaltman Metaphor Elicitation Technique to Map Beneficiaries' Experiences and Values: A Case Example From the Sanitation Sector
Kokko, Suvi; Lagerkvist, Carl Johan
American Journal of Evaluation, v38 n2 p205-225 Jun 2017
Using a case example of an innovative sanitation solution in a slum setting, this study explores the usefulness of the Zaltman Metaphor Elicitation Technique in a program planning and evaluation context. Using a qualitative image-based method to map people's mental models of ill-structured problems such as sanitation can aid program planners and evaluators in understanding how a program can fit the reality of beneficiaries. The technique is a tool for investigating what beneficiaries think about specific problems a program is aimed at solving and their underlying beliefs. The results offer a comprehensive hierarchical value map of different types and levels of insights into parents' thoughts and feelings about school sanitation and their child's well-being, often expressed as desired values, goals, or end states. Based on the results, a discussion is provided about the usefulness of the technique in the given context.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Kenya (Nairobi)
Grant or Contract Numbers: N/A