The present study was designed to examine the underlying brain mechanisms of positive and negative emotional verbal fluency. Three verbal fluency tasks (one non-emotional phonemic task, two emotional tasks: "Joy" and "Fear") were used in this study. The results were analyzed for 35 healthy, Polish-speaking, right-handed adults aged 20-35. Functional magnetic resonance imaging (3T) was used to show brain activity during active participation in emotional verbal fluency tasks. The results reported for emotional fluency confirmed activation of different brain regions for the negative and positive emotional verbal fluency: in positive emotional verbal fluency "Joy" elicits greater activation in the frontal regions and the cingulate cortex, while in negative verbal fluency "Fear" is reflected in activation of parietal and temporal areas. The study provides an evidence for differentiation in neural mechanisms between positive and negative emotional verbal fluency and/or positive and negative retrieving processes, and differentiation in brain-related determinants of the emotional concepts organization.