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ERIC Number: EJ1140928
Record Type: Journal
Publication Date: 2014
Pages: 5
Abstractor: As Provided
ISSN: EISSN-1936-3478
Graduate College Selection and Its Impact on Branding: A German Perspective
Joseph, Mathew; Roche, Sarah; Bock, Dora E.; Albrecht, Carmen Maria
Journal of Academic Administration in Higher Education, v10 n2 p9-17 Fall 2014
This study explores the criteria that are important for graduate students in selecting a university in Germany; how these criteria match up with students' views of the institution they ultimately attended; and how graduate students gained information about the colleges/universities they considered. This study reveals that public university graduate students in Germany consider a wide variety of criteria when deciding on which colleges/universities to apply; and that their actual behavior in terms of enrollment may not directly reflect the importance they state they give to certain selection criteria. A bibliography is included.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany
Grant or Contract Numbers: N/A