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ERIC Number: EJ114076
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Prosperous Newspaper Industry May Be Heading for Decline
Grotta, Gerald L.
Journalism Quarterly, 51, 3, 498-502, Aut 74
Concludes that newspaper publishers must look at the broadcast media in terms of relevant competition and search for those aspects of their product that will appeal to and serve a perceived need of the consumer. (RB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A