Peer reviewedERIC Number: EJ114065
Record Type: CIJE
Publication Date: 1974
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An Intermagazine Analysis of Factors in Advertisement Readership
Fletcher, Alan D.; Winn, Paul D.
Journalism Quarterly, 51, 3, 425-30,489, Aut 74
Analyzes advertisements for characteristics that produce readership across a variety of consumer magazines. (RB)
Descriptors: Advertising, Consumer Economics, Higher Education, Journalism, Media Research, Periodicals, Publicize
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