
ERIC Number: EJ114060
Record Type: CIJE
Publication Date: 1974
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Three Stopping Experiments on the Communication of Science
Grunig, James E.
Journalism Quarterly, 51, 3, 387-99, Aut 74
Concludes that the style of a story is less important than the content in determining whether the reader will stop to think about it. (RB)
Descriptors: Higher Education, Journalism, Media Research, Reading Comprehension, Reading Habits, Reading Interests, Sciences
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