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ERIC Number: EJ1140545
Record Type: Journal
Publication Date: 2017
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1927-6044
EISSN: N/A
Selling the PSS in a School of Business: Relationship Selling in Practice
Titus, David; Harris, Garth; Gulati, Rajesh; Bristow, Dennis
International Journal of Higher Education, v6 n2 p182-187 2017
This paper presents a step-by-step process for the development and implementation of a professional selling specialization program in the marketing curriculum of a school of business at an AACSB accredited state university. The program is presented in detail along with the process followed in order to develop support for the program with three primary stakeholders: faculty, administrators, and regional and national employers. Ongoing program challenges, successes, and growth opportunities are discussed. Program outcomes and stakeholder perceptions are included.
Sciedu Press. 1120 Finch Avenue West Suite 701-309, Toronto Ontario, Canada M3J 3H7. Tel: 416-479-0028; Fax: 416-642-8548; e-mail: ijhe@scieduca; Web site: http://www.sciedupress.com/ijhe
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Minnesota
Grant or Contract Numbers: N/A