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ERIC Number: EJ1139896
Record Type: Journal
Publication Date: 2016-May
Pages: 24
Abstractor: As Provided
ISSN: ISSN-0049-1241
Measurement Directiveness as a Cause of Response Bias: Evidence From Two Survey Experiments
Brenner, Philip S.; DeLamater, John
Sociological Methods & Research, v45 n2 p348-371 May 2016
Extant research comparing survey self-reports of normative behavior to direct observations and time diary data have yielded evidence of extensive measurement bias. However, most of this research program has relied on observational data, comparing independent samples from the same target population, rather than comparing survey self-reports to a criterion measure for individual respondents. This research addresses the next step using data from two studies. In each study, respondents completed a conventional survey questionnaire, including questions about frequency of religious behavior. Respondents were then asked to participate in a text messaging (short message service) data collection procedure, reporting either (1) participation in religious behavior specifically or (2) all changes in major activity without explicitly specifying religious behavior. Findings suggest that directive measurement, priming the respondent to consider the focal behavior, is a cause of measurement bias.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A