ERIC Number: EJ1139842
Record Type: Journal
Publication Date: 2017-Apr
Abstractor: As Provided
Reference Count: 9
A Practical Method for Collecting Social Media Campaign Metrics
Gharis, Laurie W.; Hightower, Mary F.
Journal of Extension, v55 n2 Article 2IAW6 Apr 2017
Today's Extension professionals are tasked with more work and fewer resources. Integrating social media campaigns into outreach efforts can be an efficient way to meet work demands. If resources go toward social media, a practical method for collecting metrics is needed. Collecting metrics adds one more task to the workloads of Extension professionals and their partners. Can metrics be collected in an efficient and effective long-term manner even when partners are involved? We propose a practical method for collecting social media communication campaign metrics that is easy to implement and allows for measuring engagement of users over time.
Descriptors: Social Media, Data Collection, Extension Education, Outreach Programs, Activism, Publicity, Measurement Techniques, Communication Strategies, Agricultural Education, Program Development, Program Implementation, Partnerships in Education, College Programs
Extension Journal, Inc. e-mail: firstname.lastname@example.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Arkansas