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ERIC Number: EJ1139827
Record Type: Journal
Publication Date: 2017-Apr
Pages: 7
Abstractor: As Provided
ISSN: EISSN-1077-5315
Determinants of Downtown Image and Retail Patronage: A Case of Fargo, North Dakota
Lee, Jaeha; Park, Kwangsoo
Journal of Extension, v55 n2 Article 2RIB7 Apr 2017
We sought to identify determinants of downtown image and retail patronage, which contribute to tourism development in small and mid-sized communities. The purpose of our research was twofold: (a) to understand how visitors perceive the business mix, safety, and atmosphere of the Fargo, North Dakota, downtown and (b) to identify what factors influence their perceptions of the downtown and patronage of the downtown retail businesses. A total of 155 visitors to Fargo's downtown participated in our survey. Although we investigated one specific downtown, our findings may be relevant to Extension professionals in other small and mid-sized cities.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: North Dakota
Grant or Contract Numbers: N/A