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ERIC Number: EJ1139809
Record Type: Journal
Publication Date: 2016
Pages: 9
Abstractor: As Provided
Reference Count: 11
ISBN: N/A
ISSN: EISSN-1936-346X
A "Quick & Dirty" Strategic Audit
Brawley, Dorothy E.
Journal of Learning in Higher Education, v12 n2 p15-31 Fall 2016
In teaching Strategic Management, it is imperative that students first learn how to audit the firm before they begin analysis, planning and implementation. Unfortunately this is a step often overlooked. Without a complete and up to date audit, any analysis conducted would have questionable validity and reliability. This report focuses on an instructional tool that faculty can utilize to guide students through a strategic audit of a company. The objective in auditing the organization is to describe the firm in terms of its current position in the industry, its strategy, structure, and performance. This paper describes the Company Profile Sheet and explains how it can be an invaluable tool for the students to understand the company under review and the strategic management concepts.
JW Press. P.O. Box 49, Martin, TN 38237. Tel: 731-587-4010; Fax: 731-588-0701; Web site: http://JWPress.com
Publication Type: Journal Articles; Reports - Descriptive; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A