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ERIC Number: EJ1139790
Record Type: Journal
Publication Date: 2017
Pages: 19
Abstractor: As Provided
Reference Count: 70
ISBN: N/A
ISSN: ISSN-1367-0050
Russian-Friendly: How Russian Became a Commodity in Europe and Beyond
Pavlenko, Aneta
International Journal of Bilingual Education and Bilingualism, v20 n4 p385-403 2017
The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the process of commodification of Russian, starting with "why" (reasons) and "when" (timeline), proceeding to "where" (locations) and "how" (forms), and ending with the "so what." I will also talk about "what next," identifying the opportunities for research on global Russian and the many gaps that are waiting to be filled.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Europe