The Multi-County New Landowners Educational Series is an Extension education program offered in Austin, Colorado, Fayette, and Washington Counties in Texas. We sent an online survey to past participants of the program (those who participated between 2006 and 2010; N = 162). Findings revealed significant adoption of several best management practices that resulted in perceived increases in value per acre of participants' properties, with the grand mean increase being $26.57 per acre. The data we collected illustrate the need for continued evaluation of the economic impact of Extension programs. In addition to discussing our methodology and findings, we identify opportunities and challenges related to documenting such impact.