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ERIC Number: EJ1139721
Record Type: Journal
Publication Date: 2017
Pages: 15
Abstractor: As Provided
Reference Count: 20
ISBN: N/A
ISSN: ISSN-1367-0050
From Yashwant Place to Yashka: A Case Study of Commodification of Russian in India
Suryanarayan, Neelakshi
International Journal of Bilingual Education and Bilingualism, v20 n4 p428-442 2017
The present paper is a case study of how the commodification of the Russian language has transformed a market in New Delhi, India, inaugurated in 1969 and known as Yashwant Place. Over the years, the market slowly assumed a new identity, referred to as Yashka not only by Russian visitors but also tourists from countries of the former Soviet Union, symbolizing the status it has acquired as a largely Russian (-speaking) place of trade. With the help of ethnographic fieldwork that includes participant observations and interviews, this paper traces the histories of four shops in the market that mainly cater to Russian speakers, examining both how Russian emerged as a language that provides an added value and at the same time ask, which Russian is actually commodified by whom and in which ways. In addressing the histories of the shops, the personal trajectories of salespersons and their motivations to acquire a form of Russian, this paper aims to show the particular conditions and processes that characterize the commodification of languages within specific spaces for limited audiences. This will provide insights into the characteristics of a locally confined "Yashka-pidgin" language that emerged as a result of commodification efforts by local entrepreneurs.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India