Despite concerns over the commodification of higher education in North America, Great Britain, and Oceania (Shumar, 1997; Sappey, 2005; Kaye, Bickel & Birtwistle, 2006; Lewis, 2010) the evidence does not justify such fears. Drawing on price elasticity of demand data and enrollment patterns for public, elite private (Ivy League) and Council for Christian Colleges and University member schools, it is clear that the market for higher education is anything but commodified. That is, the very low price elasticity of demand across time and types of schools, as well as the thriving of each of the following categories of colleges and universities point to a richly-differentiated, monopolistically-competitive market in which there is room for all college and university types to flourish. We provide an appealing middle ground between those who see no future for higher education in its traditional form and the very micro-oriented studies of price-elasticity of demand for particular schools or categories of schools.