Duplicating processes and procedure with anticipation of deviating outcomes is the defining trait of insanity as attributed to a quote by Albert Einstein. It is the antithesis to innovation, which is what is needed in higher education to create impactful changes in the outreach we should be providing to the community. What is important for those in the area of outreach and engagement at Institutions of Higher Education (IHEs) is to recognize the relationship between policy, economic trends, strategic planning and innovation management. The focus of Outreach and Engagement programs should be to address these "new" scholarships through merging teaching, service, and research. The following article will present current research in the alignment between Carnegie Community Engagement Classification status and the Lynch Outreach Assessment model (LOAM), which assesses whether our system of outreach is effective and robust, and not the "mile wide, inch deep" practices discussed in the work of Rowan (2012). The model potentially provides a basis by which organizations can assess their engagement, develop initiatives to expand or improve it, and benchmark their progress. This article will provide a brief overview of Outreach and Engagement for IHEs, theoretical basis of LOAM, results of the study, and its implications for application.