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ERIC Number: EJ1138900
Record Type: Journal
Publication Date: 2017-Mar
Pages: 21
Abstractor: As Provided
ISSN: ISSN-2329-4922
Longitudinal Analysis of Corporate Social Responsibility on Company Websites
Smith, Katherine Taken
Business and Professional Communication Quarterly, v80 n1 p70-90 Mar 2017
As social issues increase, so does the scope of corporate social responsibility (CSR). Companies are expanding their CSR activities and making the terminology used to describe them more specific. This study compares website content of "Fortune" 500 companies in 2015 with content collected in 2011. Traditionally, two CSR issues have been the dominant focus on company websites: community and environment. Findings reveal that these terms have decreased in usage and new terms have emerged, such as supply chain and volunteer involvement. A shift has occurred that business practitioners will find helpful in communicating CSR initiatives.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A